HONDA TOMO, “Fun Driving” by IED

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Tomo is the 15th style model in 1:1 scale made by the Istituto Europeo di Design as a thesis project for the two-year Master in Transportation Design at IED Torino a.y. 2017/2018. The concept car developed in partnership with Honda will be unveiled at the 89th Geneva International Motor Show to be held on 7-17 March.

TOMO (length 3997 mm – width 1893 mm – height 1556 mm – wheelbase 2690 mm) is a vehicle equipped with electric propulsion representing the convergence of a smart device and a mobility tool designed for 2025. Months of design work implementing the methods and timing of the great style centres allowed the 13 students of the IED Master programme to design a vehicle that was the expression of the brief provided by the Japanese manufacturer: Honda next 2025 “fun” driving. The result of how young designers today see driving pleasure, Tomo is able to combine the needs of leisure time outside the city with business demands of the city. It is no coincidence that the word Tomo, which in Japanese means “friend”, conveys the image of a vehicle that is a faithful companion of its users and that adapts to their wishes and needs, accompanying them in everyday life, inside and outside the city.

Tomo is born by a comic storyboard designed by the students of the Master in Transportation Design IED Torino a.y. 2017/2018. Honda chose as the main concept idea exterior the one of Ricardo Alejandro Campos Ortega (Mexico) and as the main concept idea interior the one of Rudraksh Banerjie (India), both developed together with: Tanmay Madhukar Chavan (India), Michele Corneliani (Italy), Shobhanjit Das (India), Alexander Marcel Fröse (Germany), Xiaole Ge (China), Ramón Emmanuel Hernández Cortés (Mexico), Tianchen Huang (China), Sameer Aminullah Khan (India), Saketh Nalla (India), Jay Shrikant Nibandhe (India), Yu-Jie Wang (Taiwan).

The Master in Transportation Design IED Torino is coordinated by Alessandro Cipolli with the collaboration of Davide Tealdi, IED lecturer, and under the supervision of Luca Borgogno, Design Director Automobili Pininfarina.

Tomo was built by EDAG Italia

Technical sponsors: AM Costruzione ModelliClinic Car ItaliaFreeland.car SrlOZ RacingPirelli.

Istituto Europeo di Design thanks Honda for the fruitful partnership conducted with passion, enthusiasm and a constant presence.

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